EMMA is bringing a fresh and modern look to the modest fashion scene. We saw a gap in the industry where modest minded women are not acknowledged nor catered for. We decided to be part of the change!
EMMA stems phonetically from the word أَمَة , meaning servant of Allah ﷻ It reflects our belief in how faith reflects the way we dress. It also stands for Elegant, Modern, Modest Attire. We believe dressing modestly and fashionably shouldn’t be mutually exclusive.
We’d love to share this journey with you,
Let’s be modest and proud.